4-6 NOV 2022
User Research WORKSHOP
Understanding who your users are and what they need is the key to building a successful product. In this workshop, you will get hands-on knowledge on how to prepare and conduct successful user research.
You will get to talk to real users to gather valuable insights and launch surveys in the journey to identify and quantify the users' needs.
When?
4-6 of NOVEMBER | ONLINE
20% theory | 80% practice
350 EUR
Last minute price 100 EUR
20 hours of team work
A practical use case where you can really absorb all the information you need to do great user research.
Workshops modules:
User Research Basics
- You will be able to understand what is user research and why it's important.
- You will learn what are the steps to do successful user research, what methods to use and when.
Jobs To Be Done Framework
- Using this framework you will be able to identify and quantify users' underserved needs.
Interviews
- You will learn how to prepare and conduct live interviews.
- Each participant will hold at least one face-to-face interview.
Affinity Mapping
- You will learn how to take the information gathered during the interviews and turn them into actionable insights.
Survey
- You will learn how to prepare and launch a survey to quantify and validate your hypothesis.
User Personas
- Using the information gathered from the interviews and the survey, you will learn how to create user personas that you can use throughout product development.
User Journey Mapping
- Plot the steps your users follow to get to their goals and where are the friction points along the way.
TRAINER: ALEX GRIGORESCU
Product Management Consultant
"I love to build products and I've been doing it for more than 13 years, wearing a lot of hats from Software Developer to Head of Product Management.
I'm currently doing Product Management consultancy and coaching people in their journey to Product Management mastery."
